Digital Marketing Strategy
Develop a clear plan based on your customers, goals, budget, services and most useful marketing channels.
Digital Marketing Consultant
Improve Your Online Visibility and Reach More Customers
Practical digital marketing support to help your business become easier to find, attract the right audience and turn online activity into genuine enquiries.
- Digital marketing strategy
- Search engine optimisation
- Local SEO
- Website improvement
- Content planning
- Lead generation
Turn Online Visibility into Enquiries
Being visible online is important, but every part of your digital presence should help move potential customers towards taking action.
Be Easier to Find
Improve your visibility in search engines and local
online searches.
Reach the Right Audience
Focus marketing activity on people who are more
likely to need your services.
Generate More Enquiries
Improve the path from discovering your business to
contacting or buying from you.
Measure What Works
Review results and focus your time and budget on
useful activity.
Practical Digital Marketing Support
Bring Your Online Marketing Together
Many small businesses use several digital channels without a clear strategy connecting them.
A website may not explain the service clearly, social media may not direct people towards an enquiry and paid advertising may send customers to the wrong page.
Digital marketing support helps bring these activities together so they work towards clear and measurable business goals.
Digital marketing can help you:
- Improve online visibility
- Reach more relevant potential customers
- Strengthen your website and search presence
- Create more purposeful content
- Generate more enquiries and leads
- Understand which activity produces results
Digital Marketing Services
Improve Every Part of Your Online Presence
Support can focus on one area or bring several digital marketing activities together into one practical strategy.
Website Review
Review your website structure, messaging, navigation, calls to action and ability to generate enquiries.
Search Engine Optimisation
Improve page content, headings, internal links and structure to help search engines understand your website.
Local SEO
Improve visibility for searches connected to your town, county or service area.
Google Business Profile
Improve your profile information, services, images, updates and local customer journey.
Content Planning
Plan useful website pages, articles, social posts and promotional content around customer needs.
Social Media Marketing
Connect your social media activity with your wider marketing goals and customer journey.
Email Marketing
Use customer emails, newsletters and follow-up messages to maintain relationships and promote relevant offers.
Online Advertising
Improve targeting, offers, landing pages and campaign structure before spending more money on advertising.
Lead Generation
Create clearer ways for potential customers to register interest, request information or contact your business.
Conversion Improvement
Strengthen calls to action, trust signals, forms, contact options and the route towards an enquiry.
Performance Measurement
Review useful indicators such as traffic, enquiries, customer actions, campaign results and conversion rates.
One Connected Strategy
Make Your Marketing Channels Work Together
Digital marketing is usually more effective when each platform supports the next stage of the customer journey.
Social media can introduce the business, search engines can help customers find it, the website can explain the offer and a clear contact process can turn interest into an enquiry.
The objective is not to be active everywhere. It is to use the right channels consistently and purposefully.
Search Visibility
Help potential customers discover your business when
they are actively looking for a service.
Social Media
Build awareness, demonstrate your work and maintain
regular visibility.
Your Website
Explain the offer clearly, establish trust and guide
visitors towards contacting you.
Follow-Up
Maintain contact with interested customers who may
not be ready to buy immediately.
The Digital Customer Journey
Turn Attention into Business Enquiries
Each stage should help the customer move naturally towards understanding, trusting and contacting your business.
01
Discover
The customer finds your business through search, social media, advertising or a recommendation.
02
Understand
Clear content helps them understand what you offer and whether it is relevant to their needs.
03
Trust
Reviews, credentials, examples and professional presentation help reduce uncertainty.
04
Act
A clear call to action makes it easy to enquire, book, buy or request more information.
How It Works
A Practical Digital Marketing Process
01
Review
I review your website, search visibility, social media, marketing activity and current customer journey.
02
Prioritise
We identify the most useful improvements based on your goals, customers, time and budget.
03
Improve
Practical changes are introduced across the channels most likely to produce meaningful results.
04
Measure
Results are reviewed so future activity can focus on what is working most effectively.
Practical Digital Growth
Real experience helping businesses improve
visibility, marketing and customer reach
Built on Real Business Experience
Digital Marketing Advice Based on Practical Results
I have built websites, developed online communities, promoted local businesses and used digital marketing to improve visibility, enquiries and customer reach.
My approach considers the complete business rather than focusing on isolated statistics that may not produce genuine customers.
Recommendations are practical, cost-conscious and designed around the resources available to a small or growing business.
- More than 15 years of professional experience
- Qualified in digital marketing
- Experience developing business websites
- Experience building large online communities
- Practical local and national marketing knowledge
The Skills 2 Grow Promise
I promise to deliver practical, honest and cost-effective support, so you can grow your business with confidence.
Continue Growing Your Business
Join the Skills 2 Grow Business Community
Only £10 per month
Join a growing community with a dedicated business group in each county, bringing together local aspiring entrepreneurs, new business owners and established entrepreneurs.
- Access to your dedicated county business community group
- Connect with aspiring and established local entrepreneurs
- Ask questions and exchange practical business advice
- Receive and share referrals and recommendations
- Display the Skills 2 Grow® Registered Business logo
- Premium listing in the Skills 2 Grow business directory
- Business spotlight article and optional interview
- Inclusion in additional business directories to support SEO
- Active members qualify free for consideration in the yearly Skills 2 Grow® Business Awards
Frequently Asked Questions
Digital Marketing Questions
A digital marketing consultant reviews your online
presence and recommends practical ways to improve
visibility, customer reach, enquiries and marketing
performance.
Yes. I can review your website content, structure,
search visibility, customer journey and calls to
action.
Yes. Support can include page content, headings,
internal links, service pages, local landing pages
and other practical on-page SEO improvements.
Yes. Local SEO support can improve your website,
service-area pages, Google Business Profile and local
online visibility.
Yes. I can help connect your social media content
with your wider marketing strategy and customer
journey.
No. It is usually better to use a smaller number of
relevant channels well than to be inconsistent
across every available platform.
Yes. I can review how customers discover your
business, understand your offer and move towards
contacting you.
Depending on the work required, I may be able to help
complete practical tasks as well as provide advice,
planning and guidance.
Yes. Digital marketing support is available online
throughout the UK, with face-to-face support
available in selected areas.
Improve Your Digital Marketing
Build a Stronger Online Presence and Generate More Enquiries
Tell me about your business, your current online presence and the digital marketing challenges you would like to improve.